Marcus Hale
A respected financial advisor with strong offline reputation and a near-invisible online presence. Losing next-generation clients to advisors with weaker credentials but a stronger digital brand.
What Arklight built
A personal brand system, a founder-led interview series, weekly social content and a search-optimised advisor site.
Before & After
Before
LinkedIn only. No content cadence. Referrals aging with existing client base.
After
Weekly short-form interviews, a personal-brand site ranking for the advisor's name and specialisms, and a growing audience of qualified prospects.
The result
12,000 new followers in six months and 27 qualified discovery calls booked directly from content.
For the first time in twenty years, new business is finding me instead of the other way around.
Next move
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