Royal Flush Resins
A craft resin studio producing genuinely premium pieces with a homemade-looking online presence — pricing capped by an Etsy-storefront perception and slow, inconsistent inbound orders.
What Arklight built
A full brand refresh, an editorial e-commerce site built around cinematic product films, a monthly short-form content engine and a paid + organic acquisition system aimed at collectors and gift-buyers.
Before & After
Before
Placeholder-perception storefront, inconsistent posting, limited direct traffic and no path to premium price points.
After
Cinematic product-first site with a signature film reel, a weekly social cadence and a paid campaign wired to conversion tracking end-to-end.
The result
Results being tracked over the current 90-day window — placeholder pending final campaign report.
The brand finally looks like the work does. People treat us like a studio, not an Etsy shop — and the price conversation changed overnight.
Next move
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