Saign Law
A boutique law practice with strong case results and a website that read like a 2014 template — hurting referrals and pricing power against national firms buying ads on the same terms.
What Arklight built
A refined, editorial law-firm brand system, a new conversion-focused website, founder interview films and a local SEO program targeting the firm's practice areas.
Before & After
Before
Generic law-firm template. Slow loading. No tracking. Zero page-one rankings for local intent searches.
After
Editorial black-and-serif brand system. New site loads in under a second and ranks page one for the firm's core practice areas.
The result
3.4× increase in qualified consultations within 90 days of launch and a 22% rise in average matter value.
It finally looks like the firm we already are. Referrals now show up already sold — they read the site before they call.
Next move
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