Case Study 06
Treasure Valley Turf
Treasure Valley, Idaho — Boise, Meridian, Nampa, Eagle, Caldwell, Star
A fast-growing artificial turf installer with strong local word-of-mouth across the Treasure Valley, but no digital presence to match — losing bids to competitors with more polished portfolios and higher-ranking sites.
What Arklight built
A luxury brand website with a cinematic project-film gallery, a monthly content system built around finished installs, and a local SEO program targeting turf, putting green and pet-turf searches across Boise, Meridian, Nampa, Eagle, Caldwell and Star.
Before & After
Before
No website. Facebook-only presence. Referral-dependent with no way to showcase finished installs or compete for the higher-ticket residential and commercial work.
After
Full luxury brand website with a cinematic project-film gallery, ranking page one for turf installation searches across the Treasure Valley — with inbound leads landing weekly instead of quarterly.
The result
Web-sourced quote requests up from zero to a consistent weekly pipeline within 90 days of launch, average install ticket up 38%, and now booked out across the full Treasure Valley install season.
Selected frames
The site finally matches the work. Homeowners walk up to the estimate already sold — they've seen the reels, they've seen the finished yards, and price stops being the first question.
Next move
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